|Nazional Front launches new advertising
KUALA LUMPUR, Nov 22. . . . Buoyed by the remarkable success
of its recent election advertising campaign, the Nazional Front today published
eight new full-page newspaper advertisements focussing on issues such as
violence, rule of law, loyalty, unity, the economy and foreign interference.
Announcing the media blitz, Nazional Front Pro-Defamation Committee
chief Ibrahim al Kataki said that he hoped the ads would highlight to voters
the violent nature of the Opposition. "If these people can attack
a police car today, will they attack your car tomorrow?… if they can beat
up a deputy prime minister today, will they beat you up tomorrow? … ooops,
bad example …"
The first advertisement carries the tagline "Say yes to violence!
Vote Nazional Front!" and features a photograph of an unarmed, injured
demonstrator sprawled on the ground being kicked and beaten by a group
of about half a dozen FRU riot policemen. "We wanted to give a strong
message that we will not tolerate violence," Kataki said.
Another advertisement highlights the government's commitment to rule
of law and features a photograph of a bleeding and injured Anwar Ibrahim
after his beating during detention last year. "We wanted to highlight
our respect for the rule of law," Kataki explained, "… and what
we'll do to you if you don't respect our rule!"
Kataki himself is featured in another ad highlighting the importance
of loyalty to the government. Featuring a smiling photograph of him, it
carries the caption "Dulu, sekarang dan selamanya, UMNO …. PAS
… Semangat … UMNO … MIC … SPCA …" (Yesterday, today and forever,
UMNO …. PAS … Semangat … UMNO … MIC … SPCA …)
Unity is highighted in another advertisement which features what appears
to be a united flock of sheep, but is in fact a photograph of a meeting
of the UMNO Supreme Council.
Recognising that the economy is an important issue with the voters,
the media campaign includes an advertisement calling on voters to re-elect
the government for a strong, stable economy. The ad features three corporate
giants of the Malaysian economy - Perwaja Steel, Bank Bumiputra and Renong
Berhad - who, between them, are in debt to the tune of over RM 22.4 billion.
Another campaign ad warns voters to beware of foreign interference and
foreigners out to re-colonise the country. This particular public service
message was kindly sponsored by Bank Negara financial advisors Salomon
Smith & Barney.
An eighth advertisement had the message "Don't let mob rule lead
us - Vote Barisan Nazional!" However, it was withdrawn at the last
minute when it was discovered that the picture used with the ad was actually
that of a large mob of 600 Barisan Nazional Youth attacking a peaceful
East Timor conference three years ago.
Loyal Malaysians are encouraged to print out the ads and distribute
them widely. Printable copies can be found here!
Note: The above is political advertising - so don't believe
everything you read!