|Nazional Front launches advertising blitzkrieg
KUALA LUMPUR, Nov 20. . . . Buoyed by the remarkable
success of its recent election advertising campaign, the Nazional Front
today published eight new full-page newspaper advertisements focussing
on issues such as violence, rule of law, loyalty, unity, the economy and
Announcing the media blitz, Nazional Front Pro-Defamation
Committee chief Ibrahim al Kataki said that he hoped the ads would highlight
to voters the violent nature of the Opposition. "If these people can
attack a police car today, will they attack your car tomorrow?… if they
can beat up a deputy prime minister today, will they beat you up tomorrow?
… ooops, bad example …"
The first advertisement carries the tagline "Say
yes to violence! Vote Nazional Front!" and features a photograph of
an unarmed, injured demonstrator sprawled on the ground being kicked and
beaten by a group of about half a dozen FRU riot policemen. "We wanted
to give a strong message that we will not tolerate violence," Kataki
Another advertisement highlights the government's commitment
to rule of law and features a photograph of a bleeding and injured Anwar
Ibrahim after his beating during detention last year. "We wanted to
highlight our respect for the rule of law," Kataki explained, "…
and what we'll do to you if you don't respect our rule!"
Kataki himself is featured in another ad highlighting
the importance of loyalty to the government. Featuring a smiling photograph
of him, it carries the caption "Dulu, sekarang dan selamanya, UMNO
…. PAS … Semangat … UMNO … MIC … SPCA …" (Yesterday, today and
forever, UMNO …. PAS … Semangat … UMNO … MIC … SPCA …)
Unity is highighted in another advertisement which features
what appears to be a united flock of sheep, but is in fact a photograph
of a meeting of the UMNO Supreme Council.
Recognising that the economy is an important issue with
the voters, the media campaign includes an advertisement calling on voters
to re-elect the government for a strong, stable economy. The ad features
three corporate giants of the Malaysian economy - Perwaja Steel, Bank Bumiputra
and Renong Berhad - who, between them, are in debt to the tune of over
RM 22.4 billion.
Another campaign ad warns voters to beware of foreign
interference and foreigners out to re-colonise the country. This particular
public service message was kindly sponsored by Bank Negara financial advisors
Salomon Smith & Barney.
An eighth advertisement had the message "Don't let
mob rule lead us - Vote Barisan Nazional!" However, it was withdrawn
at the last minute when it was discovered that the picture used with the
ad was actually that of a large mob of 600 Barisan Nazional Youth attacking
a peaceful East Timor conference three years ago.
Loyal Malaysians are encouraged to print out the ads and
distribute them widely. Printable copies can be found here!